Blog
The Rise of Brand Rural
Have you noticed how "Rural" is popping up in brands everywhere? I'm all for it.
There was a time, when I couldn’t tell you about my city credentials quick enough. But a decade after moving to rural Victora, the sentiment has completely flipped and now I put my rural credentials first.
I have written about the concept of ‘geographical narcissism’ – it’s the idea that metropolitan experience is more valuable than rural experience. It’s often reinforced by headquarters of companies and organisations, being based in the cities (so it’s where you go for promotion).
Then there’s its sinister ‘cousin’: “urbansplaining”. This is a term I recently came across, which encapsulates that feeling when people in the city tell you in the country, what you need.
But, here comes “Brand Rural” - I've outlined my theory of the 3 driving factors which have led to this momentous and welcome change over the past decade
Going well outside my ‘comfort zone’ - a personal story
I’m not sure why this podcasting, “indoor farmer” decided to go camping for two weeks. No tech and no showers. Going camping is no big deal and enjoyable, for many. Or so I had been told.
But for me… well, we were given a whistle at the start (for emergencies) and I promptly looped it around my wrist. You don’t plan on getting lost, I thought. I was put in a team with an ex-army guy and I told him, he was responsible for my survival. All bases covered.
So, this adventure I had embarked on in the beautiful NSW scrub, was part of the Australian Rural Leadership Foundation’s 15 month flagship program. We’re cohort 31… a bunch of strangers thrown together and many of us will become lifelong friends.
The “Bush Podpreneurs”… challenging inequality in the Australian media
New research shows rural women are producing their own independent podcasts… Kirsten Diprose argues that ironically, it’s the traditional inequality of rural areas that’s been the catalyst.
The Bold and the Podcastful: A Tech Saga
Trying to keep up with the changing offerings from various podcast hosting platforms and listen apps, can make you feel as though you’re stuck in a soap opera, such as the Bold and the Beautiful.
Is Podcasting the New Blogging?
It has been said that podcasting is the new blogging. Kirsten Diprose argues, that it’s a much more powerful tool than blogging ever was. And we have only just begun to tap into the power of podcasting.
How to Find Time to Start a Podcast
How often have you heard: “this would make a great podcast," or “you should have your own podcast”? If people are saying that to you, it’s probably true. The biggest barrier people tell me they have though, is just not being able to find the time to make it happen.
So, I’ve compiled six of my best time-saving tips, to make podcasting as efficient as possible.
Podcasting About Mental Health
After four mental health related podcasts in a month - I’ve realised two key lessons. One personal… and one podcasting.
Why podcasting is not simply “radio on demand…”
A common podcasting mistake, is thinking that it’s simply a radio show, where you can listen ‘on demand’. But that’s not the case. Here’s why you should be considering podcasting as a seperate form of media to radio broadcasting.
5 Tips to Improve Your Voice… just don’t go too far!
You can change your speaking voice if you want to. These five tips will help with your presentation and quality of your voice, especially for podcasting. Just don’t go too far with the changes…
Are you a farmer, but can’t seem to call yourself one?
Not all farmers wear work boots and drive tractors. Kirsten Diprose writes on why many rural women find it hard to identify as farmers.
It’s Show Time in Melbourne! But agriculture desperately needs more nuanced media coverage
Kirsten Diprose on why farming and rural life doesn’t often make the mainstream news and how we can change that…
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